Celebrity partnership ecom site — adidas [2021]
by PENA® · Nov 2025
web
![Celebrity partnership ecom site — adidas [2021]](https://files.muzli.cloud/103408630588654337551-1762961960323.png)
Project description
Adidas faced challenges in creating exclusive shopping experiences for celebrity partners. PENA designed a web-based sales tool to streamline product discovery and purchase for end-users and simplify backend workflows for internal teams.
![Celebrity partnership ecom site — adidas [2021] Image 0](https://files.muzli.cloud/2d47c047-24bc-492a-9bc4-c184f5ebfaab-1762963461131.jpg)
![Celebrity partnership ecom site — adidas [2021] Image 1](https://files.muzli.cloud/2d47c047-24bc-492a-9bc4-c184f5ebfaab-1762963779226.jpg)
![Celebrity partnership ecom site — adidas [2021] Image 2](https://files.muzli.cloud/2d47c047-24bc-492a-9bc4-c184f5ebfaab-1762963780143.jpg)
![Celebrity partnership ecom site — adidas [2021] Image 3](https://files.muzli.cloud/2d47c047-24bc-492a-9bc4-c184f5ebfaab-1762963780585.jpg)
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