EXF.Studio | Award-Winning Film & Photo Production London

Project description

Kit Studio crafted the new identity and built an immersive digital experience as the key touchpoint to experience the brand. The bespoke EXF ASCII code is featured throughout the site - both visually and in its interactions. Code tracks reels, scrambles timezones, is peppered between the work universe that users are free to bounce around [or flip to grid view], it makes up the 3D icons such as the pigeon that flies away on the contact page. The colour palette is a bold black and white but the EXF ASCII ensures that each page feels fresh. To convey the cheat code through a single touchpoint, the EXF site had to be much more than a functional platform. It needed to be immersive – communicating atmosphere, personality, and emotion.