First Chair: AI-Powered Interior Design Brand Identity
Project description
Everyone has taste. Few have the words. First Chair is an AI-powered interior design app that helps people turn their tastes into spaces they love. Snap a photo, apply different styles, see your room transformed, and shop the real furniture behind it. We helped bring First Chair to life, starting with a name and a personality, then building a brand that feels as intimate as the spaces it creates. We designed swatch cards to represent different styles, a visual identity that puts a face to taste, and a digital experience that makes designing spaces feel more like fun than homework. With over 10 million furniture and decor pieces to explore, there’s plenty of room for anyone to find their thing with First Chair.





