Rebranding Benifex: By For Different

Project description

The Challenge Benifex needed to evolve into a more human, cohesive global brand that could work across marketing, product, employer brand, internal comms and launch. The opportunity was to move benefits beyond software and admin, and show how they support people through the moments that matter. The Solution We built the evolution around a simple idea: Benifex is there for life’s moments. Working with the team, we created human-made marks inspired by those moments, then turned them into a flexible brand system across strategy, identity, motion, launch materials, guidelines, templates and toolkits. The Impact The result is a warmer, clearer and more distinctive brand system, built with Benifex and rooted in shared ownership. It gives the business the tools and confidence to show up consistently across global touchpoints, while expressing what benefits really mean to the people they support.