Lokal - Web Experience | Liquidink Design

Project description

We are incredibly excited to have partnered with Lokal, an Indic-language hyperlocal platform, in developing their brand identity and the digital experience. Lokal brings people closer to what matters most for India’s non-metro towns across services, including local news, classifieds, matrimony, education, wellness, and opportunities, all in the comfort of their local language. Being a brand with multiple services under one umbrella, our identity exploration focused on turning the very name “Lokal” into the driving force that energises each vertical. This word-play became the narrative engine and the foundation of the brand story we wanted to manifest.