C2 Montréal

Project description

Imagine a world where cultures intertwine, diverse thinkers collide, and creativity knows no bounds. That's the essence at the heart of C2MTL, Canada's premiere creative-business event. Each year, C2MTL gathers some of the world’s most disruptive, innovative and creative minds from around the world to our vibrant city of Montreal. This year’s theme? Combined Perspectives. C2MTL is far from (just) a business event; it's a vibrant celebration of diversity and creativity. So it was important to us that users feel this festive energy right from the get-go. As soon as they land on the Homepage, they’re greeted with a dynamic and impactful visual experience full of vibrant colors. The C2 logo, composed of interconnected spheres representing the unique individuals contributing to the C2 experience, initially appears as an abstract pattern. However, as users scroll down, the spheres zoom out, revealing the clear letters of the logo and reinforcing the idea of multiple humans coming together.