Bayer Sobrepin - Little Noses Friends

Project description

Bayer asked us to launch Sobrepin Nasal, a saline solution containing seawater designed to clean babies’ noses. But how could we promote the product to mothers while also offering practical help with an operation that, far from being a simple daily ritual, often turns into a stressful ‘mission impossible’ marked by tears and resistance? To make nose cleaning more enjoyable, we created a magical, colorful world inhabited by imaginative characters called the ‘Friends of Little Noses’. These characters can be used to decorate the phials, making them more baby-friendly. We also developed stories, songs, and nursery rhymes about them on amicideinasini.it, alongside advice and tips from pediatricians and experts — turning nose cleaning into something every mother can handle with ease.