Dog Care Brand Identity

Project description

InstinctIQ is a science-based educational platform designed to set the "gold standard" for dog daycare and lodging centers. Building on the operational expertise of LuckyDogCare, celerart created a complete brand identity and website to position the company as an industry leader. We crafted a minimal abstract paw logo, established a refined color system, and delivered a full Brand Guideline covering typography rules and visual standards. Celerart executed the full digital cycle, starting with deep UX strategy, user flows, and detailed wireframes. The final UI design was built on Webflow, enhanced with smooth GSAP animations and interactive components. The result is a solid, modern web presence that bridges scientific expertise with an approachable brand voice for InstinctIQ's launch.