Dog Care Brand Identity & Webflow Website | InstinctIQ

Project description

Celerart created a complete brand identity and custom Webflow website for InstinctIQ, a professional training platform for dog daycares, boarding facilities, and their teams. Its flagship program, EssentialsIQ, gives employees, managers, and owners structured learning paths with step-by-step protocols, ongoing testing, and reinforced learning, guided by force-free principles and veterinary experts. The branding covered logo design, a deep teal and warm rust color palette, Nunito Sans typography, brand guidelines, stationery, merchandise, banners, and signage. For the web, we designed wireframes and UI/UX in Figma, then built a responsive Webflow site with GSAP scroll animations and SplitText reveals. Pages include Home, EssentialsIQ, Pricing, About, a CMS-powered Insights blog, and Testimonials, all backed by a reusable UI kit. The result is a warm, trustworthy pet care brand and an EdTech website that is easy to manage and built to win over facility owners.