Afimilk Re-Design

Project description

This project originated from direct customer pain, a need to reduce cognitive load caused by an overly embellished, overwhelming interface that did not align with the brand’s vision for a simple, elegant platform tailored to farmers. I led the concept design of a complex system to help farmers manage herd health, fertility, and milking operations. The platform integrates with Afimilk hardware to collect real-time animal data and translate it into clear, actionable insights. such as identifying animals in distress or optimal fertility windows, enabling efficient decision-making at scale.