Tim Feng Manufacturing Website Design

Project description

Global manufacturer of premium basswood blind components. Vertically integrated, FSC®-certified factory specializing in custom wood solutions and OEM supply. This is Tim Feng Manufacturing, a premium wood-blind component manufacturer with more than 20 years of experience. The client originally asked me to refresh the website before an international exhibition. But after reviewing the business, competitors, and international buyer needs, I found that the real problem was not the website design. It was the positioning. Tim Feng had strong proof points, including FSC certification, a vertically integrated supply chain, a 20,000-square-metre workshop, and customers across five continents. But none of this was clear online. So I reframed the project from a website refresh into a full brand and website transformation. I handled the strategy, UX/UI, visual system, content, project management, and developer coordination from start to finish. This project shows how I work when the brief is incomplete: I first find the real business problem, then build and deliver the full solution.