AI Creative Direction for Watchmaking Brand
by MN LOKESH · Jun 2026
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Project description
MERIDIAN is watchmaking built on one belief — time, kept well. The visual direction lives in ivory, midnight black, brushed steel, and deep burgundy — precise, enduring, understated. Typography is transitional serif paired with grotesk sans — editorial, restrained, timeless. Every frame holds quiet confidence in its craft. This is what time deserves to look like.M N LOKESHWAR REDDY, Creative Director












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