ANCHOR: Supporting the Rise of Homeless Youth

Project description

This brand identity for ANCHOR focuses on dignity and strength for youth in transition. Utilizing a deep ocean blue backdrop and a warm sunrise orange accent, the design translates the "Hold on. Rise Up" mantra into a cinematic visual. The transition from your initial layout—featuring the anchor logo with two hands and a collection box filled with hopes—to this high-fidelity execution highlights an organization dedicated to providing a solid foundation for those looking to rise.When an experienced designer studies these sketches and attempts to bring them to life through design, the outcome can be truly remarkable. I also have a well-defined vision for directing designers to produce outstanding results.