FLIPKART — Brand Audit and Creative Direction

Project description

Flipkart has built India's largest e-commerce platform. But the visual identity has not kept pace with that scale and ambition. This brand audit covers identity consistency, premium gap analysis, emotional connection direction and complete creative direction. Flipkart yellow, deep trustworthy navy, clean white, bold confident geometric sans serif typography. India's own. India's most loved. India's most trusted. Creative Direction by M N Lokeshwar Reddy.