KŌVA — Premium Modular Furniture Logo Direction

Project description

KŌVA is a premium modular home furniture brand built on one idea — furniture that thinks with you. This project is a pure logo direction study: the development of a geometric K mark where a deliberate gap in the letterform represents the modular connection point — the space where pieces lock together. The mark began as a rough hand-sketched concept showing the composition, the gap, and the angle logic before AI rendered the final geometric form. From mark construction and grid logic to color variations, scale rules, and brand applications — this is the complete identity system for a brand that builds furniture the way it looks: with engineering precision and no wasted element.M N LOKESHWAR REDDY, Creative Director.