MN LOKESH
MN LOKESH · 6 months
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MakeMyTrip — Brand Audit and Creative Direction

MakeMyTrip — Brand Audit and Creative Direction
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Project description

MakeMyTrip has built India's most recognised travel platform. But the visual identity is not keeping pace with the premium travel experience their customers deserve. This brand audit covers logo direction, color evolution, typography refinement and complete creative direction. Deep adventure teal, warm sunset gold, confident modern serif. The visual identity should feel as exciting as the destination. Creative Direction by M N Lokeshwar Reddy.

MakeMyTrip — Brand Audit and Creative Direction Image 0MakeMyTrip — Brand Audit and Creative Direction Image 1MakeMyTrip — Brand Audit and Creative Direction Image 2MakeMyTrip — Brand Audit and Creative Direction Image 3MakeMyTrip — Brand Audit and Creative Direction Image 4MakeMyTrip — Brand Audit and Creative Direction Image 5MakeMyTrip — Brand Audit and Creative Direction Image 6MakeMyTrip — Brand Audit and Creative Direction Image 7MakeMyTrip — Brand Audit and Creative Direction Image 8

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