NORTHLINE — Premium Outdoor Equipment Brand Direction
by MN LOKESH · Jun 2026
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Project description
NORTHLINE is premium outdoor equipment built for the distance. The visual direction lives in slate grey, forest green, bone white, and burnt orange — enduring, functional, honest. Typography is neo-grotesk and technical mono — engineered, timeless, never decorative. Every frame holds quiet confidence. This is what gear built to last looks like.M N LOKESHWAR REDDY, Creative Director











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