NOVA — Portable Speaker Brand Direction

Project description

NOVA is a portable speaker built for moments when music is meant to be shared, not kept in — filling a campsite, rooftop, or festival field with sound instead of locking it in earbuds. The entire identity is built around a literal burst — the moment a speaker's first beat drop sends energy radiating outward in every direction at once. The logo is "NOVA" with the O replaced by a Burst Glyph: radial lines exploding from a center point, derived from a stellar-burst diagram. Color is Deep Space Black, Bone White, Solar Orange, Ultraviolet Pink, and Electric Yellow — with a Nova Burst gradient (Pink→Orange→Yellow) radial, appearing only in hero energy-moments. Imagery is bold, saturated, outdoor and night-festival lighting with sound made visible through light — groups of friends reacting together, gathered around the speaker, never isolated listening. This is what shared sound looks like when it becomes a brand. M N LOKESHWAR REDDY, Creative Director