ORION — Campaign Direction

Project description

ORION is a private space experience brand. The campaign: The Overview Effect — the documented psychological shift reported by virtually every astronaut who has seen Earth from outside it.Four executions directed: a full-black OOH billboard with nothing but the campaign line, a 90-second silent film of one face at the window, a longform digital archive of passenger testimony, and a full-page letter in the FT Weekend written from the window to the self on the ground.Creative Direction — M N LOKESHWAR REDDY