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RACKET — Snack Brand Visual Direction

RACKET — Snack Brand Visual Direction

MN LOKESH
by MN LOKESH · Jul 2026
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RACKET — Snack Brand Visual Direction

Project description

RACKET exists because most snack brands whisper their flavor and shout their logo — RACKET flips it. The flavor is the entire personality, loud enough that the packaging itself looks mid-explosion. The crunch is the actual structural graphic language — jagged halftone shapes, comic-style crunch bursts, scattered crumb debris — built directly into the packaging, not layered as decoration. Four flavor lines, one shared mechanism. Every frame is snack-world chaos — chips mid-crunch, genuine debris, real foil crinkle and specular light. This is what flavor looks like when it becomes structure.M N LOKESHWAR REDDY, Creative Director

RACKET — Snack Brand Visual Direction Image 0RACKET — Snack Brand Visual Direction Image 1RACKET — Snack Brand Visual Direction Image 2RACKET — Snack Brand Visual Direction Image 3RACKET — Snack Brand Visual Direction Image 4RACKET — Snack Brand Visual Direction Image 5RACKET — Snack Brand Visual Direction Image 6RACKET — Snack Brand Visual Direction Image 7RACKET — Snack Brand Visual Direction Image 8RACKET — Snack Brand Visual Direction Image 9RACKET — Snack Brand Visual Direction Image 10RACKET — Snack Brand Visual Direction Image 11RACKET — Snack Brand Visual Direction Image 12RACKET — Snack Brand Visual Direction Image 13RACKET — Snack Brand Visual Direction Image 14RACKET — Snack Brand Visual Direction Image 15RACKET — Snack Brand Visual Direction Image 16RACKET — Snack Brand Visual Direction Image 17RACKET — Snack Brand Visual Direction Image 18

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