RAW: Redefining the Aesthetic of Truth

Project description

This brand identity for a high-end fashion magazine focuses on a "complete absence of pretence". By utilizing a stark white background with a bold black masthead and raw skin-tone accents, the design emphasizes real stories and real skin over traditional retouched perfection. The transition from the conceptual "Untouched Issue" sketch to these cinematic executions highlights a magazine that is bold, honest, and intentionally unfiltered.When an experienced designer studies these sketches and attempts to bring them to life through design, the outcome can be truly remarkable. I also have a well-defined vision for directing designers to produce outstanding results.