ROOT — Plant Care App Brand & UI System

Project description

ROOT is a plant identification and care app built on a single geometric module — an angular root-node fork that splits at a fixed angle and repeats at decreasing scale. The mark builds the logo and functions as real in-app data architecture: plant-family trees and care diagrams use the exact same geometry. The mark isn't decoration on the app — it's part of how the app displays information. Every screen carries real functional density — actual plant names, actual care data, genuine interface chrome — never mockup emptiness. New Growth Lime appears only on interactive and CTA elements. Real device bezels, genuine hand texture, actual soil and leaf material. This is a logo that doesn't exist outside the system. M N LOKESHWAR REDDY, Creative Director