STRATUM —Premium Architectural Stone Brand Application Direction

Project description

STRATUM does not manufacture stone. The earth does that over a million years. STRATUM finds it, cuts it, and places it exactly where it needs to be. This is a Brand Application Direction project — the most real form of brand direction. Not what the brand looks like on a screen. What it looks like when it exists in the world: on a delivery truck carrying a million years of geological time, on a craftsman's hard hat, in a stone specification document at 11pm on an architect's desk, on the sample card that wins the project. The visual world is built from the same material as the product — CSS-generated geological veining runs through every frame. Every HTML frame simulates the letterpress quality of ink pressed into stone. Raking light reveals texture in both the photography and the design. Veined Marble. Slate Ink. Seam Gold. Quarry Dust. The earth made it. We reveal it.M N LOKESHWAR REDDY, Creative Director.