VECTOR — Electric Vertical Aviation Brand Identity

Project description

VECTOR is a rooftop-to-rooftop electric aircraft network — its identity comes from the same geometry as its own flight paths. Three converging vector strokes drive the mark, the wayfinding, the livery, and the in-app route lines — nothing sits apart from that logic. Transit Blue and Ascent Violet carry the system across dawn and dusk skylines; Beacon Red lives only on the aircraft's own anti-collision lights. Most eVTOL brands borrow aerospace clichés — VECTOR's identity is engineered from the flight geometry itself. Every transition, every rooftop, every route reads as one continuous ascent. M N LOKESHWAR REDDY, Creative Director