VELLUM — Generative AI Design Platform Brand Direction

Project description

VELLUM is the only generative design platform built for people who already have taste — not for people trying to buy it. The visual direction lives in Boundary Black, Deep Violet, Hot Magenta, Ember Orange, and Parchment Ochre — two worlds with a permanent line between them. The logo is a geometric seal bisected by one hand-torn diagonal — human imperfection cutting through computational precision, the concept made visible. Two typographic voices, two motif systems, two worlds that never blend outside the defined boundary. This is what authorship looks like inside a generative platform.M N LOKESHWAR REDDY, Creative Director