Collin's Burger

Project description

This is a brand creation project for a Brazilian burger chain based in São Paulo. Inspired by the early American diners, our goal with this project was to create a retro reinterpretation with modern touches, adopting a more youthful and lighthearted approach. We positioned our branding differently from the competing fast-food chains in the region. The logo concepts were hand-drawn and finalized in Illustrator to ensure a modern feel with a hint of craftsmanship, just like our burgers.