Time Bruno Leandro

Project description

The Project Bruno Leandro is a Personal Trainer and Sports Consultant based in São Paulo, Brazil, specializing in training programs and personalized coaching for adults. The brand is dedicated to democratizing sports, making them accessible to everyone through high-quality, personalized sports consulting tailored to each individual's needs and goals. The Concept Based on the data collected during market research, competitor analysis, and briefing, the brand's concept aims to be minimalist yet refined—easy to visualize but with an intelligent touch in the symbol's design. Rounded shapes were incorporated to convey a sense of warmth, while the lightning bolt was chosen as the key symbol to represent energy and a strong will to power.