LiCare — Korean Skincare E-commerce Redesign

Project description

LiCare is a Korean skincare e-commerce redesign focused on improving product discovery and creating a stronger visual identity. I preserved the existing website structure and SEO logic while rethinking navigation across brands, product lines, and categories. I redesigned the homepage, catalog, product pages, mobile experience, filters, and skincare selection flow. The visual system combines clean typography, Korean-inspired details, bold color accents, and emotional photography. Special attention was given to product cards and shopping scenarios, ensuring that the expressive design supports fast and intuitive purchasing.