Vogue | Archrival: Gen Z report

Project description

The visual direction embraces contrast over perfection: a clean, Vogue-inspired editorial frame holds messy, internet-native worlds of overflowing closets, lo-fi captures, packaging piles, and pixel details. 8-bit illustrations of leaves, flowers, and landscapes appear next to realistic photography and product shots. This hybrid imagery mirrors a generation living with one foot in the physical world and one in the digital – thrifting IRL while shopping via influencers and algorithms. Design – Figma, Adobe Creative Cloud Front-end – WebGL, GSAP, custom JavaScript Asset generation & exploration – Krea AI, Midjourney, ChatGPT