Coffee Loyalty App

Project description

Concept for a coffee shop loyalty app. I wanted to move away from the usual coffee-app aesthetic and create something with more personality. The main visual idea is a slightly crazy coffee cup with human eyes and facial expressions. I used the character as the foundation of the visual language, combining it with coffee-ground textures, bold typography and a warm, playful color palette. The functional side of the app focuses on the loyalty experience — points, progress, barcode and points history. The goal was to create a coffee app that feels less predictable, more playful, and easy to remember. Too weird for a coffee app, or exactly what it needs? ☕️ 👀