Premium Rack Card Design for Sergii Karo

Project description

I designed a double-sided Rack Card flyer for the U.S. market. The project was created for Sergii Karo — a designer and sculptor who creates bespoke sculptural furniture, fireplaces, and decorative elements from architectural concrete. The main focus of the design was on the artworks themselves and the brand’s premium positioning. I used a minimalist composition, generous negative space, a restrained monochromatic palette, and a combination of Serif and Sans-Serif typography.