Celrae - Skincare Brand Identity & Packaging Design

Project description

Celrae is a skincare brand identity built around a soft script logo and a coral, lavender, and sky blue palette. The line spans an SPF 30 mineral sunscreen, a rich hydration cream, and a dropper serum, each carrying the same warm, sun-kissed feel across packaging and campaign photography. Close-up model shots and outdoor lifestyle scenes show the products in real use, from a beach bag to a knit sweater pocket. The goal was an identity that feels as breezy and warm as summer skin.