Evolur — Fashion Brand Identity

Project description

"Fresh styles. Timeless confidence." Crimson, blush, and cream. A serif wordmark with a looping 'o' that feels like a signature. Stacked gift boxes, kraft shipping cartons, branded ribbon, tote bag, hang tag, and a 10% welcome discount card — every touchpoint carrying the same warmth. This is fashion branding that makes the unboxing feel as considered as the product inside.