Lean Girl - Food Brand Identity and Packaging Design

Project description

Healthy food branding usually plays it safe. Lean Girl was built to do the opposite. Lean Girl is a bold, healthy catering brand focused on flavour, energy, and personality without sacrificing nutrition. The project included a complete visual identity system covering logo design, packaging, typography, and brand direction designed to feel loud, confident, and impossible to ignore on the shelf. Instead of the typical soft wellness aesthetic, the branding leans into high contrast colours, expressive typography, and athletic-inspired visual movement. The custom logo mark, dynamic swoosh element, and colour-coded packaging system across Protein, Veggie, Fitcken, and Detox categories create a strong and instantly recognisable identity. The goal was simple: make healthy food feel exciting before the customer even reads the label. Brand Identity | Packaging Design | Food Branding | Visual System Tools: Illustrator, Photoshop, Figma