Melo - Cafe & Bakery Brand Identity & Packaging Design

Project description

"Taste That Stays With You." It's on the takeout box. And after seeing this identity, it's hard to disagree. Melo a cafe and food brand built in forest green, burnt orange, and mustard yellow. A circular emblem mark that reads equally well embossed on a glass cup, printed on a staff apron, or stamped across a carry box. The checkerboard detail on the packaging base, the colour-coded cups for each drink, the lavender pastry box sitting quietly beside the bolder packaging every touchpoint considered without any of them shouting over each other. Two iced drinks clinking. A croissant sandwich on a terracotta plate. Latte art in yellow and green cups side by side. This brand knows its product is the hero; the identity just makes sure you remember where you got it. Established 2026. Already looks like it's been here for years.