Melo - Modern Retro Coffee Shop Branding with Earthy Aesthetic

Project description

Melo is a modern retro coffee brand designed around calm energy and organic warmth. The identity blends bold typography, earthy tones, playful badge systems, and loyalty card design to create a welcoming hospitality experience. The visual system includes logo variations, sticker badges, typography exploration, and a loyalty reward concept — built to reflect healthy food, gentle mood, and artisanal coffee culture.