Super App Illustration System — Food & E-Commerce

Project description

"Nine characters. Every scenario a delivery or commerce app needs to explain itself." A people-focused isometric illustration pack built around the full last-mile and e-commerce user journey route planning, order picking, grocery browsing, mobile app interaction, security, handoff, theft alert, real-time tracking. Every moment a logistics or retail product needs to visualise, with characters that feel active and purposeful rather than posed. Forest green, mustard yellow, burnt orange, and navy. A warm earthy palette that sits confidently in the food delivery, grocery, or courier space without reaching for the generic blues most logistics brands default to. The characters have personality the runner mid-sprint, the security officer arms crossed, the duo reviewing a digital screen together. These aren't placeholder people. They carry the scene. Drop-in ready for landing pages, onboarding flows, or feature sections.