Velora - Fashion Brand Identity

Project description

The bow tie above the “V” is small. The personality it gives the brand is not. Velora’s identity was built to feel warm, confident, and expressive in a category crowded with predictable fashion branding. The handwritten logo adds personality, while the coral red palette brings energy that most mid-market brands avoid. From packaging to social media, every touchpoint carries the same visual temperature bold, approachable, and intentionally human.