Vetra - Botanical Skincare Brand Identity Design

Project description

Vetra is a skincare brand identity built around a leaf-shaped logomark and a deep sage green and cream palette. The system spans product packaging, ingredient photography, and lifestyle shots that keep the botanical, natural feel present at every touchpoint. Close-up shots of aloe vera reinforce the ingredient story, while real model photography shows the products used rather than just displayed. The goal was an identity that feels calm, clean, and unmistakably plant-based. Skincare brands built around natural ingredients often lack a visual identity that actually feels botanical rather than generic green branding. Vetra ties its leaf logomark, sage palette, and real aloe vera photography together across packaging and campaign imagery, making the botanical story visible at every touchpoint.