Immothep Concept — ​​​​​​​Brand Strategy

Project description

Inspired by Imhotep, the visionary architect of ancient Egypt, Immothep Concept embodies mastery, precision, and timeless architecture. Our studio guided the brand through a complete visual strategy process — building an identity that conveys trust, quality, and durability, the core values of the company. The logo subtly integrates the symbolism of the pyramids with a compass, a nod to precision and measurement, and the letter “I” for Immothep. This fusion results in a minimalist and structured identity, reflecting architectural expertise and the strength of construction. A refined color palette and contemporary typography further enhance the brand’s sense of confidence and sophistication. The final identity positions Immothep Concept as a trusted and distinctive name in the Parisian high-end renovation market. Every visual element, from the logo to the interface design, embodies the brand’s promise: “Your space, reimagined.”