Nike SB visual identity // CNCPT Tracery

Project description

Been playing around with Nike’s identity and the idea of motion-as-energy. This is a personal exploration for SS/25 — fully done in Unicorn.Studio, real-time, and slightly obsessed with symmetry, force, and fluidity. The logo? It spins like it owns the timeline. Tech meets sports meets a black hole of branding — and I’m here for it. Wanted to see how far a single symbol can go when it starts… moving. Call it motion therapy. Call it a visual experiment. Either way, it’s weirdly satisfying.