Sprout — Onboarding to Paywall for a Savings App

Project description

An iOS savings app that rounds every purchase up to the nearest pound and moves the difference toward a goal. Seventeen screens, cold install to paid subscription. The design problem was never the rounding. It was convincing somebody, in under two minutes, that money is leaking and that this app will catch it. Ends in two complete paywall variants, trial toggle and lifetime, that share every screen before them so a test isolates how the price is framed rather than which screen looks better.