Rough: Brand Identity & Logo Design

Project description

Rough is an end-to-end AI product studio, and its brand identity had to say one thing clearly: we take ideas from rough to refined. The logo design is built from offset, cut blocks that read as raw material being shaped. The mark stays blunt and confident at small sizes, and works as a standalone symbol on apparel, avatars and digital products. The visual identity is dark and tactile. Black surfaces, soft 3D sculptural forms and a single thin line of amber light carry the “refining” idea without extra decoration. Suisse Int’l and Suisse Int’l Mono keep the typography technical and precise, with the mono used for labels and metadata. The agency branding covers: Logo system in white and black Color palette built around black, white and a warm amber accent Typography with Suisse Int’l and Suisse Int’l Mono 3D visuals and a design language built for development Apparel and brand applications Branding, product design and development, all under one roof.