Rough: Brand Identity & Logo Design for an AI Product Studio

Project description

Rough is our own end-to-end AI product studio, and the brand identity had to say one thing clearly: we take ideas from rough to refined. The logo design is built from offset, cut blocks that read as raw material being shaped. The mark stays blunt and confident at any size, from a building sign to a phone avatar, and works as a standalone symbol on apparel and print. The visual identity is dark and tactile. Black surfaces, sculptural 3D forms and a single thin line of amber light carry the “refining” idea without extra decoration. Suisse Int’l and Suisse Int’l Mono keep the typography technical and precise. The brand identity covers: Logo system in white and black Color palette of black, white and a warm amber accent Typography with Suisse Int’l and Suisse Int’l Mono 3D visuals and a social-ready design language Signage, business cards, apparel and a mobile story format Branding, product design and development, all under one roof. Production code, not Figma files.