Igmanski Cener Visual Identity

Project description

Client: Trcanje i to Services: Visual Identity, Brand Support Year: 2025 Design and Concept: Sanjin Halilovic About the Igmanski Cener Race Igmanski Cener is an event that connects running with nature, set on Mount Igman, known for its clean air and dense pine forests. The race brings together both recreational and professional runners through several categories, including a ten kilometer trail, family runs, and canicross. A strong focus is placed on environmental awareness, with one tree planted on Igman for every registered participant. This event celebrates movement, healthy living, and a sense of community, all within the calm and beauty of the mountain landscape. Logo Concept The Igmanski Cener logo is inspired by the distinctive race that passes through the dense pine forests of Mount Igman, specifically at Veliko Polje. At the center of the emblem is a clean, circular composition symbolizing simplicity, motion, and continuity. The circle also refers to the name “Cener,” a colloquial term used in Bosnia and Herzegovina for a ten kilometer race (10K). This gives the logo a local identity and adds symbolic meaning by representing the flow of the race, the rhythm of breathing, and the connection between humans and nature. Within the emblem, the silhouettes of pine trees and a symbolic trail line evoke forest clearings and the fresh air that Igman is known for. The typography carries a sporty and dynamic character, while the logo itself is designed to work across various applications, from promotional t-shirts and hoodies to banners and digital materials. The dark green and white colors further emphasize the forest atmosphere and the feeling of freshness that accompanies every participant on the course.