AssistBee — Icon & Wordmark

Project description

Here is a recent brand identity project for AssistBee.The goal was to create a clean, memorable mark that combines the letter "A" with a stylized bee symbol. I opted for a geometric approach, integrating the bee's body and wings directly into the structure of the letterform to keep the icon cohesive and balanced.For the color palette, I chose a warm yellow paired with a deep brown to give the brand a friendly, approachable, yet professional feel.Would love to hear your thoughts on the icon integration and typography.