Genesis Entprises — Industrial Monogram

Project description

Here is a brand identity concept for Genesis Entprises, a company focused on construction and utility services.The icon is a bold, industrial monogram that integrates the letters "G" and "E" into a solid, upright structure. I paired the mark with a strong, uppercase sans-serif typeface, featuring custom diagonal cuts in the letterforms to add a modern, forward-moving feel.For the color scheme, I chose a high-contrast combination of energetic orange and deep navy blue to communicate trust, energy, and professionalism.I’ve included some mockups showing how the system translates to corporate folders and alternative background layouts. Feedback on the typography and composition is always welcome!