Logo & Monogram Design for Holly Go

Project description

Hey everyone,Here is a brand identity concept I designed for Holly Go, a brand operating in the travel and tourism industry.The core idea centers around a custom monogram for the letter "H." By replacing the crossbar of the "H" with a simplified orange airplane silhouette, the mark instantly communicates flight, journey, and exploration. I paired this icon with a clean, friendly sans-serif typeface to make the overall look modern and approachable for travelers.I selected a warm, energetic orange—a color traditionally connected to adventure, optimism, and discovery—and balanced it with a deep charcoal black to maintain solid legibility.The mockups show how the logo behaves on merchandise, like a simple baseball cap, and how the "H" monogram functions as a standalone app icon.I'd appreciate any feedback on the letter integration and the color choices!Press "L" if you enjoy the design.