MEGA Wealth Advisor — Modern Finance & Fintech Branding

Project description

Here is a brand identity project I designed for MEGA Wealth Advisor.The goal was to move away from traditional, conservative financial branding and adopt a more modern, forward-thinking aesthetic. The logo mark uses a square-based structure containing a stylized letter "M." Within the negative space of the "M," a staircase rises upwards, symbolizing step-by-step financial growth, strategic planning, and wealth accumulation.For the visual identity, I selected a warm orange-to-purple gradient to bring a sense of energy, prosperity, and innovation. The typography pairs a heavy, confident sans-serif for "MEGA" with a widely spaced, lighter subtitle for "Wealth Advisor," balancing stability with progression.The presentation showcases how the identity adapts to real-world uses, including corporate identification badges, a fintech mobile application UI, and a clean app icon.I would appreciate hearing your thoughts on this direction for a financial brand.