The Gojiberry — Logo & Elegant Branding

Project description

Here is a brand identity concept for "The Gojiberry — Salon & Aesthetic."The icon is a flowing monogram that combines three elements: the lowercase letter "g," a stylized profile of a woman’s face, and a subtle berry stem at the top. The goal was to design an organic, elegant mark that represents beauty, wellness, and care.For the typography, I paired the monogram with a high-contrast serif typeface and a clean, spaced-out sans-serif for the subtitle. The color palette of deep forest green and warm gold was chosen to establish a premium, sophisticated feel.I’ve also shared an application of the logo on cosmetic packaging and alternative layouts. Let me know your thoughts on this monogram integration!